At Pescafresh (operated by Ace Seafood Bazaar Pvt. Ltd., "we", "us", or "our"), we value your privacy and are committed to protecting your personal information.
This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with our website (www.pescafresh.com) and use our direct-to-consumer (D2C) meat and seafood delivery services. 1. Information We Collect When you use our website or place an order, we collect: a. Personal Information

• Name
• Mobile number
• Email address
• Delivery address
• Location data (for real-time delivery services)

b. Transaction Information

• Payment method (UPI, credit/debit card, wallet info via third-party gateways)
• Order and transaction history

c. Technical Information

• IP address
• Browser type and device identifiers
• Session data and website interaction behavior

d. Cookies & Tracking

• We use cookies and similar tools to remember your preferences, analyze performance, and offer personalized suggestions.

2. Why We Collect Your Data We collect your data to:

• Process and deliver your orders efficiently
• Communicate order status and support requests
• Offer tailored promotions, loyalty programs, and deals
• Improve our platform experience and customer service
• Comply with legal obligations and resolve disputes

3. Sharing Your Information We do not sell your data. We may share it with:

• Our delivery partners and logistics service providers
• Payment gateway providers for transaction security
• IT and analytics partners (only for internal purposes)
• Government agencies when legally obligated

Any third-party partners are required to protect your data under strict confidentiality. 4. Data Retention Your data is retained only as long as necessary for our business or legal obligations. You may request deletion of your data at any time (subject to regulatory requirements). 5. Data Security We use encryption, access controls, and secure servers to safeguard your personal data. While we take all reasonable precautions, no online platform is entirely immune to risks. 6. Your Rights As an Indian consumer, you may:

• Access and update your information
• Opt out of promotional messages
• Request deletion or restriction of your data

Email us at info@pescafresh.com for any such requests. 7. Policy Updates We may update this policy from time to time. Changes will be published here with the revised date. Continued use of our services after changes implies consent to the updated policy. 8. Contact Us For any queries, concerns, or complaints related to privacy or data usage: Ace Seafood Bazaar Pvt. Ltd. Email: it@pescafresh.com Phone: [+91-2266669999]